Agency Revenue Models for Reselling intentWave Leads
Agencies leveraging IntentWave leads can monetize them in several ways. Each model has distinct pros, cons, and ideal use cases.
Retainer Model
Clients pay a flat monthly fee for a set volume of leads and campaign support.
When to Use
Great for home services or professional services clients who want consistent lead flow.
Benefit of Model
Predictable recurring revenue and ability to bundle in campaign and CRM management.
Revenue Share Model
Agency earns a percentage of revenue from clients' closed deals from the leads.
When to Use
Best for high-ticket industries like solar, legal, or real estate with strong close rates.
Benefit of Model
High upside potential and full alignment with client success.
Pay-Per-Lead Model
Clients are charged a set price for each qualified lead delivered.
When to Use
Ideal for local home service businesses and insurance agents used to buying leads individually.
Benefit of Model
Easy to sell and scale—clients love only paying for results.
Performance-Based
Agency only gets paid when measurable results are delivered—like booked calls or completed purchases.
When to Use
Best for aggressive eCommerce or SaaS clients focused on direct ROI.
Benefit of Model
Strong incentive alignment and high trust builder with clients willing to scale fast.
