Retainer Model
Clients pay a flat monthly fee for a set volume of leads and campaign support.
When to Use
Great for home services or professional services clients who want consistent lead flow.
Benefit of Model
Predictable recurring revenue and ability to bundle in campaign and CRM management.
Example
An email marketing agency who was running paid Ads and email sequencing for their clients felt stuck.
The problem: they couldn’t generate more revenue from their existing client base as they were selling monthly retainers and feared if they increased their prices their existing client base would turn elsewhere.
The agency was able to upsell 11 of their clients on IntentWave and in just 8 weeks generated an additional $10,000 a month in MRR while increasing their average clients sales by 18% .
Revenue Share Model
Agency earns a percentage of revenue from clients' closed deals from the leads.
When to Use
Best for high-ticket industries like solar, legal, or real estate with strong close rates.
Benefit of Model
High upside potential and full alignment with client success.
Example
A full funnel Agency came to us needing a new way to help boost revenue for their client. Their client was selling online car parts with an average order value of $2,000. In just 14 days Intentwave drove $266,000 in revenue converting 132 online sales from leads identified from their website.
The agency who got paid by conversion profited $18,620 in just two weeks getting paid 6.8% from each sale they drove from the website.
Pay-Per-Lead Model
Clients are charged a set price for each qualified lead delivered.
When to Use
Ideal for local home service businesses and insurance agents used to buying leads individually.
Benefit of Model
Easy to sell and scale—clients love only paying for results.
Example