The Process
A visitor sees a consent banner and can choose what they are comfortable with.
If the visitor says yes to certain cookies or marketing, we help the website remember that choice and connect it to future visits.
When someone fills out a form, signs up for email, or checks out, we help the business connect that consent to the contact details they provided, such as an email address.
The goal is simple. Every email, every message, every follow-up should trace back to a clear, honest “yes.”
data
The Data We Work With
The exact data depends on how each client uses our tools, but in general we may work with:
Device and browser information such as cookies and basic technical details.
Website activity such as which pages were visited and which campaign or ad brought the visitor there
Contact information such as email address, name, and sometimes phone or mailing address when the visitor has chosen to share it.
Consent records such as when someone agreed to cookies or marketing, what they agreed to, and how that consent was captured.
We do not spy on devices, listen in on conversations, or collect data outside the websites and funnels that use IntentWave.
Consent and compliance
Our clients decide what they ask their visitors, based on their own legal and compliance needs. We provide the tools that:
Show the banner and any related notices
Record the visitor’s choice
Store a time-stamped record of what was agreed to
Help honor changes, opt-outs, and withdrawals of consent
With great power…
How We See Our Responsibilities
Most of the time, IntentWave acts as a service provider or processor. That means we handle data on behalf of our clients and follow their instructions, within the limits of our contracts and the law.
IntentWave acts as a service provider/processor, using data only as instructed. Our agreements are built to:
Limit how we can use data
Restrict onward sharing
Require compliance with privacy laws such as CCPA and CPRA where they apply
Support honoring opt-outs and privacy requests
We also ask our clients to keep their own privacy policies up to date and aligned with how they use our tools.
Boundaries
What We DON'T Do
We do NOT intentionally build profiles on people who have never interacted with a client’s site, form, or campaign.
We do NOT sell or rent raw consumer data to random third parties with no relationship to the person.
We do NOT use our tools to secretly follow people across unrelated websites without giving them a way to understand and control that tracking.
We do NOT intentionally build profiles on people who have never interacted with a client’s site, form, or campaign.
If we learn that a client is using IntentWave in a way that goes against these values, we reserve the right to step in, require changes, or end the relationship.
rights & choices
Your Rights and Choices
We design IntentWave to help our clients respect and respond to privacy rights such as:
The right to know what data is held about you
The right to access or receive a copy of that data
The right to delete or anonymize data when requested and legally required
The right to correct inaccurate details
The right to opt out of certain uses, such as marketing or particular types of tracking
How We Think About Security
Privacy and security go hand in hand.
We use reasonable technical and organizational measures to protect the data we handle, including encryption in transit and at rest for sensitive data, access controls for our systems, and logging and monitoring of key services.
We are working toward recognized security and privacy frameworks, with independent partners and auditors helping us raise the bar over time.
Privacy and Compliance Inquiries
If you are a visitor, a customer, a regulator, or a privacy advocate and you have questions about how IntentWave works, we welcome the conversation.
Email: privacy@intentwave.com
Mailing address: 1500 District Drive, Suite 2005, Burlington, MA 01803