Home Services
Start your Home Services campaign!
Highlight Urgency
Friendly, Trust-Building Tone
Offer Clear Value
Campaign Option 1
Friendly Reminder with Discount
Casual, helpful tone offering a limited-time discount on a relevant service (e.g. AC tune-up, roof inspection). This approach builds goodwill and implies a special deal for the lead.
Email 1 – Day 1: Initial Outreach
“Hi [Name], ready for comfort? AC Tune-Up Special Inside”
Body
Hey [First Name],
We noticed you recently checked out our services — summer's heating up, and we’ve got something to help you stay cool. Right now, we’re offering 15% off your first AC tune-up.
Our licensed techs at [Company Name] will make sure your system is running smooth and saving you money on your electric bill.
Spots are limited this week, so if you’d like to grab your discount:
[Schedule Your Tune-Up Now]
Cheers,
[Your Name]
[Company Name]Email 2 – Day 4: Follow-Up Reminder
Just checking in – your AC discount’s still good
Body
Hey [First Name],
Just wanted to follow up and make sure you saw our offer — 15% off your first AC tune-up.
It’s the easiest way to prep your home for the summer and make sure your system isn’t wasting energy (or money).
We’ve still got a few spots this week. If you want to grab one:
[Claim Your Spot Here]
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 7: Final Nudge
Last chance: AC tune-up discount expires tomorrow
Body
Hey [First Name],
Quick heads up — our 15% off AC tune-up special wraps up tomorrow.
If your system’s been sitting idle or just running nonstop lately, this is a simple way to avoid problems down the road. Plus, you’ll lock in a solid discount.
Click here to book before the deal’s gone: [Grab Your Discounted Tune-Up]
Would love to get you on the calendar!
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“Hi [Name], ready for comfort? AC Tune-Up Special Inside”
Body
Hey [First Name],
We noticed you recently checked out our services — summer's heating up, and we’ve got something to help you stay cool. Right now, we’re offering 15% off your first AC tune-up.
Our licensed techs at [Company Name] will make sure your system is running smooth and saving you money on your electric bill.
Spots are limited this week, so if you’d like to grab your discount:
[Schedule Your Tune-Up Now]
Cheers,
[Your Name]
[Company Name]Email 2 – Day 4: Follow-Up Reminder
Just checking in – your AC discount’s still good
Body
Hey [First Name],
Just wanted to follow up and make sure you saw our offer — 15% off your first AC tune-up.
It’s the easiest way to prep your home for the summer and make sure your system isn’t wasting energy (or money).
We’ve still got a few spots this week. If you want to grab one:
[Claim Your Spot Here]
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 7: Final Nudge
Last chance: AC tune-up discount expires tomorrow
Body
Hey [First Name],
Quick heads up — our 15% off AC tune-up special wraps up tomorrow.
If your system’s been sitting idle or just running nonstop lately, this is a simple way to avoid problems down the road. Plus, you’ll lock in a solid discount.
Click here to book before the deal’s gone: [Grab Your Discounted Tune-Up]
Would love to get you on the calendar!
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“Hi [Name], ready for comfort? AC Tune-Up Special Inside”
Body
Hey [First Name],
We noticed you recently checked out our services — summer's heating up, and we’ve got something to help you stay cool. Right now, we’re offering 15% off your first AC tune-up.
Our licensed techs at [Company Name] will make sure your system is running smooth and saving you money on your electric bill.
Spots are limited this week, so if you’d like to grab your discount:
[Schedule Your Tune-Up Now]
Cheers,
[Your Name]
[Company Name]Email 2 – Day 4: Follow-Up Reminder
Just checking in – your AC discount’s still good
Body
Hey [First Name],
Just wanted to follow up and make sure you saw our offer — 15% off your first AC tune-up.
It’s the easiest way to prep your home for the summer and make sure your system isn’t wasting energy (or money).
We’ve still got a few spots this week. If you want to grab one:
[Claim Your Spot Here]
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 7: Final Nudge
Last chance: AC tune-up discount expires tomorrow
Body
Hey [First Name],
Quick heads up — our 15% off AC tune-up special wraps up tomorrow.
If your system’s been sitting idle or just running nonstop lately, this is a simple way to avoid problems down the road. Plus, you’ll lock in a solid discount.
Click here to book before the deal’s gone: [Grab Your Discounted Tune-Up]
Would love to get you on the calendar!
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“Hi [Name], ready for comfort? AC Tune-Up Special Inside”
Body
Hey [First Name],
We noticed you recently checked out our services — summer's heating up, and we’ve got something to help you stay cool. Right now, we’re offering 15% off your first AC tune-up.
Our licensed techs at [Company Name] will make sure your system is running smooth and saving you money on your electric bill.
Spots are limited this week, so if you’d like to grab your discount:
[Schedule Your Tune-Up Now]
Cheers,
[Your Name]
[Company Name]Email 2 – Day 4: Follow-Up Reminder
Just checking in – your AC discount’s still good
Body
Hey [First Name],
Just wanted to follow up and make sure you saw our offer — 15% off your first AC tune-up.
It’s the easiest way to prep your home for the summer and make sure your system isn’t wasting energy (or money).
We’ve still got a few spots this week. If you want to grab one:
[Claim Your Spot Here]
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 7: Final Nudge
Last chance: AC tune-up discount expires tomorrow
Body
Hey [First Name],
Quick heads up — our 15% off AC tune-up special wraps up tomorrow.
If your system’s been sitting idle or just running nonstop lately, this is a simple way to avoid problems down the road. Plus, you’ll lock in a solid discount.
Click here to book before the deal’s gone: [Grab Your Discounted Tune-Up]
Would love to get you on the calendar!
Cheers,
[Your Name]
[Company Name]
Expected Results (30 Days)
~25–30% open rate, ~3% click rate, ~1% conversion (booking)
Other Tips
Send this email within 24 hours of the website visit while interest is hot. If unopened, send a follow-up at ~3 days, reminding them of the discount before it expires.
Campaign Option 2
Formal Free Quote Offer
Professional, concise tone highlighting a free consultation or quote. Ideal for higher-ticket home projects (roofing, remodeling) where homeowners value an expert assessment. This more formal approach establishes authority and trust.
Email 1 – Day 1: Initial Outreach
“[Name], get your Free Home Project Quote”
Body
Hi [First Name],
Thanks for checking out [Company Name]. If you’re still considering a home improvement project, we’d love to offer you a free, no-obligation quote.
Our licensed pros can walk the site, answer any questions, and give you a clear picture of what’s possible - no pressure.
Click here to schedule your free visit:
[Book Your Free Quote]Best,
[Your Name]
[Company Name]Email 2 – Day 5: Reassurance + Social Proof
Still thinking about your project?
Body
Hi [First Name],
Just wanted to follow up - we’re still happy to offer you a free quote for your [project type].
Homeowners we’ve worked with have appreciated having a clear, upfront price and professional opinion before deciding. Here’s what one recent client said:
“The team at [Company Name] was incredibly helpful. They made everything clear, gave a fair quote, and the results were amazing.”
If now’s a good time, let’s get you booked: [Schedule Free Quote]
All the best,
[Your Name]Email 3 – Day 10: Final Reminder
Final call: we’d still love to quote your project
Body
Hi [First Name],
If you’re still exploring options for your [project type], we’re available to provide a free, no-pressure quote.
There’s zero obligation - just a helpful visit and some honest recommendations.
[Book a Free Quote Appointment]
If your project’s on pause, no worries - feel free to reach out any time.
Best,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“[Name], get your Free Home Project Quote”
Body
Hi [First Name],
Thanks for checking out [Company Name]. If you’re still considering a home improvement project, we’d love to offer you a free, no-obligation quote.
Our licensed pros can walk the site, answer any questions, and give you a clear picture of what’s possible - no pressure.
Click here to schedule your free visit:
[Book Your Free Quote]Best,
[Your Name]
[Company Name]Email 2 – Day 5: Reassurance + Social Proof
Still thinking about your project?
Body
Hi [First Name],
Just wanted to follow up - we’re still happy to offer you a free quote for your [project type].
Homeowners we’ve worked with have appreciated having a clear, upfront price and professional opinion before deciding. Here’s what one recent client said:
“The team at [Company Name] was incredibly helpful. They made everything clear, gave a fair quote, and the results were amazing.”
If now’s a good time, let’s get you booked: [Schedule Free Quote]
All the best,
[Your Name]Email 3 – Day 10: Final Reminder
Final call: we’d still love to quote your project
Body
Hi [First Name],
If you’re still exploring options for your [project type], we’re available to provide a free, no-pressure quote.
There’s zero obligation - just a helpful visit and some honest recommendations.
[Book a Free Quote Appointment]
If your project’s on pause, no worries - feel free to reach out any time.
Best,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“[Name], get your Free Home Project Quote”
Body
Hi [First Name],
Thanks for checking out [Company Name]. If you’re still considering a home improvement project, we’d love to offer you a free, no-obligation quote.
Our licensed pros can walk the site, answer any questions, and give you a clear picture of what’s possible - no pressure.
Click here to schedule your free visit:
[Book Your Free Quote]Best,
[Your Name]
[Company Name]Email 2 – Day 5: Reassurance + Social Proof
Still thinking about your project?
Body
Hi [First Name],
Just wanted to follow up - we’re still happy to offer you a free quote for your [project type].
Homeowners we’ve worked with have appreciated having a clear, upfront price and professional opinion before deciding. Here’s what one recent client said:
“The team at [Company Name] was incredibly helpful. They made everything clear, gave a fair quote, and the results were amazing.”
If now’s a good time, let’s get you booked: [Schedule Free Quote]
All the best,
[Your Name]Email 3 – Day 10: Final Reminder
Final call: we’d still love to quote your project
Body
Hi [First Name],
If you’re still exploring options for your [project type], we’re available to provide a free, no-pressure quote.
There’s zero obligation - just a helpful visit and some honest recommendations.
[Book a Free Quote Appointment]
If your project’s on pause, no worries - feel free to reach out any time.
Best,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
“[Name], get your Free Home Project Quote”
Body
Hi [First Name],
Thanks for checking out [Company Name]. If you’re still considering a home improvement project, we’d love to offer you a free, no-obligation quote.
Our licensed pros can walk the site, answer any questions, and give you a clear picture of what’s possible - no pressure.
Click here to schedule your free visit:
[Book Your Free Quote]Best,
[Your Name]
[Company Name]Email 2 – Day 5: Reassurance + Social Proof
Still thinking about your project?
Body
Hi [First Name],
Just wanted to follow up - we’re still happy to offer you a free quote for your [project type].
Homeowners we’ve worked with have appreciated having a clear, upfront price and professional opinion before deciding. Here’s what one recent client said:
“The team at [Company Name] was incredibly helpful. They made everything clear, gave a fair quote, and the results were amazing.”
If now’s a good time, let’s get you booked: [Schedule Free Quote]
All the best,
[Your Name]Email 3 – Day 10: Final Reminder
Final call: we’d still love to quote your project
Body
Hi [First Name],
If you’re still exploring options for your [project type], we’re available to provide a free, no-pressure quote.
There’s zero obligation - just a helpful visit and some honest recommendations.
[Book a Free Quote Appointment]
If your project’s on pause, no worries - feel free to reach out any time.
Best,
[Your Name]
[Company Name]
Expected Results (30 Days)
~20–30% open rate, ~2% click rate, ~1% conversion (quote appointment)
Other Tips
Include one CTA link or button: “Get My Free Quote.” Send one prompt follow-up ~1 week later, reiterating the offer and perhaps adding a client testimonial for credibility.
Campaign Option 3
Urgent Seasonal Offer
Urgent and action-driving, using a time-sensitive offer or seasonal angle. For example, ahead of winter: “Free Furnace Safety Check – This Week Only.” The tone conveys scarcity or importance, prompting quick action, while still being professional (avoid spammy all-caps or excessive exclamation points).
Email 1 – Day 1: Initial Outreach
Free Furnace Safety Check - This Week Only
Body
Hi [First Name],
Winter’s around the corner - and [Company Name] is offering 10 local homeowners a free furnace safety check this week only.
We’ll inspect your system and make sure it’s safe, clean, and ready for the season.
Slots are going quick, but you can still grab one: [Claim Your Free Check-Up]
Stay warm,
[Your Name]Email 2 – Day 3: Urgency Reminder
Still time to claim your furnace check
Body
Hey [First Name],
Just a quick reminder - we’ve got 2 spots left for this week’s free furnace safety check offer.
If you haven’t booked yet, now’s the time: [Reserve Your Spot Now]
This is a no-cost service to give you peace of mind for the winter.
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 5: Final Push
Offer ends tonight: Free furnace safety check
Body
Hi [First Name],
Just one last reminder - today’s the final day to claim your free furnace check-up.
It’s the easiest way to make sure your heat works safely and efficiently all winter long.
[Book Now – Before It’s Gone]
We’re here if you need anything else.
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
Free Furnace Safety Check - This Week Only
Body
Hi [First Name],
Winter’s around the corner - and [Company Name] is offering 10 local homeowners a free furnace safety check this week only.
We’ll inspect your system and make sure it’s safe, clean, and ready for the season.
Slots are going quick, but you can still grab one: [Claim Your Free Check-Up]
Stay warm,
[Your Name]Email 2 – Day 3: Urgency Reminder
Still time to claim your furnace check
Body
Hey [First Name],
Just a quick reminder - we’ve got 2 spots left for this week’s free furnace safety check offer.
If you haven’t booked yet, now’s the time: [Reserve Your Spot Now]
This is a no-cost service to give you peace of mind for the winter.
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 5: Final Push
Offer ends tonight: Free furnace safety check
Body
Hi [First Name],
Just one last reminder - today’s the final day to claim your free furnace check-up.
It’s the easiest way to make sure your heat works safely and efficiently all winter long.
[Book Now – Before It’s Gone]
We’re here if you need anything else.
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
Free Furnace Safety Check - This Week Only
Body
Hi [First Name],
Winter’s around the corner - and [Company Name] is offering 10 local homeowners a free furnace safety check this week only.
We’ll inspect your system and make sure it’s safe, clean, and ready for the season.
Slots are going quick, but you can still grab one: [Claim Your Free Check-Up]
Stay warm,
[Your Name]Email 2 – Day 3: Urgency Reminder
Still time to claim your furnace check
Body
Hey [First Name],
Just a quick reminder - we’ve got 2 spots left for this week’s free furnace safety check offer.
If you haven’t booked yet, now’s the time: [Reserve Your Spot Now]
This is a no-cost service to give you peace of mind for the winter.
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 5: Final Push
Offer ends tonight: Free furnace safety check
Body
Hi [First Name],
Just one last reminder - today’s the final day to claim your free furnace check-up.
It’s the easiest way to make sure your heat works safely and efficiently all winter long.
[Book Now – Before It’s Gone]
We’re here if you need anything else.
Cheers,
[Your Name]
[Company Name]Email 1 – Day 1: Initial Outreach
Free Furnace Safety Check - This Week Only
Body
Hi [First Name],
Winter’s around the corner - and [Company Name] is offering 10 local homeowners a free furnace safety check this week only.
We’ll inspect your system and make sure it’s safe, clean, and ready for the season.
Slots are going quick, but you can still grab one: [Claim Your Free Check-Up]
Stay warm,
[Your Name]Email 2 – Day 3: Urgency Reminder
Still time to claim your furnace check
Body
Hey [First Name],
Just a quick reminder - we’ve got 2 spots left for this week’s free furnace safety check offer.
If you haven’t booked yet, now’s the time: [Reserve Your Spot Now]
This is a no-cost service to give you peace of mind for the winter.
Let me know if you have any questions!
Best,
[Your Name]Email 3 – Day 5: Final Push
Offer ends tonight: Free furnace safety check
Body
Hi [First Name],
Just one last reminder - today’s the final day to claim your free furnace check-up.
It’s the easiest way to make sure your heat works safely and efficiently all winter long.
[Book Now – Before It’s Gone]
We’re here if you need anything else.
Cheers,
[Your Name]
[Company Name]
Expected Results (30 Days)
~30–40% open rate, ~3–5% click rate, ~2%+ conversion (booked appointment)
Other Tips
This campaign should be sent to leads who showed interest in relevant services (e.g. visited a heating services page). Urgency (limited slots or expiring offer) tends to increase open rates and prompt action, but be sure the tone remains genuine (and the offer truly limited). Use a follow-up 2–3 days later for those who didn’t respond, with a subject like “Still time to secure your free check-up” to remind them.