1,000+ satisfied clients
Resolve IDs across channels. Activate audiences with precision.
Built for scale, speed, and a privacy-first digital landscape.
Data Solutions
Unified Data Hygiene
Combines offline standards like DPV, CASS, and NCOA with real-time email validation to clean and verify contact records.
Accurate, Actionable Profiles
Aligns physical and digital identities to remove duplicates, improve deliverability, and power better targeting across channels.
Identity Resolution
The Persistent ID Graph™ is a dynamic, privacy-safe identity resolution framework that connects user behaviors across devices, platforms, and ecommerce ecosystems. It enables brands to unify fragmented data into a single, persistent identifier—linking online and offline interactions, website visits, email engagement, and purchase history. Unlike static ID solutions, the Persistent ID Graph™ continuously updates with new signals, ensuring accuracy and relevance over time.
Unified Identity
Connects actions across devices and channels into one profile.
Real-Time & Compliant
Updates continuously with new signals while staying privacy-safe.
Massive Scale
225M+ identities and billions of signals power precise targeting.
Audiences
Persistent Shopper™ Audiences use verified ecommerce signals to identify high-intent buyers, cart abandoners, and repeat shoppers. Built on real transactional behavior, these segments help you target consumers actively browsing or buying across verticals. Easily activate in your DSP, CRM, or CDP for ads, emails, or omnichannel campaigns.
Purchase Behavior
Verified Purchase Behavior
Persistent PurchaseIQ™ provides real, individual-level buying data — not modeled intent — giving marketers access to true purchase behavior.
Powerful RFM Insights
Track Recency, Frequency, and Monetary (RFM) data like SKU-level transactions, spend, and frequency to understand buyer value and timing.
Precision Targeting
Use deterministic data to build high-performing audiences, improve ad performance, and increase ROI through smarter targeting.
Deep Demographic Layers
Enhance segmentation with buyer attributes like age, income, gender, net worth, and household presence for personalized messaging.
Cross-Channel Activation
Reach real buyers across channels with confidence, using insights that translate into omnichannel strategies and measurable lift.
Massive Scale & Real-Time Coverage
Powered by 150M+ verified purchases, $500B+ in annual spend, and data from 10K+ brands — all sourced from live, real-world commerce.
The Core
Our Team
Peter Damato
President & Founder
Pin Nguyen
Senior DevOps / Software Engineer
Camille Anderson
VP Talent & Partner Success
Tobias Brusegard
EVP of Tech Operations
Teresa McDaniel
Director of Partner Success
Anna Feely
EVP, Data Compliance
Dalton MacKinnon
Product and Privacy
Tommy Rose
Senior Integrations Manager
Michael Damato
Business Development