4.8

From 1,000+ reviews

eCommerce Email Marketing Playbook

With IntentWave identifying your site’s high-intent visitors, email becomes one of the most powerful revenue drivers in your marketing arsenal.

1,000+ satisfied clients

Reveal and Convert 4X More Visitors - Compliance Built-In

Reveal who’s browsing and capture consented emails for follow-up across campaigns and ads.

"IntentWave doesnt just grow your list it delivers real, verified, consent-based leads captured directly from your sites visitors."

Sophia Reed

Founder, NexaTech

How it works

How it works

How it works

Why Email + IntentWave Works for eCommerce

First-Party Data

Every lead is GDPR/CCPA compliant.

Real Behavior Signals

Segment based on what they viewed, when they viewed it, and how they engaged.

Reduced Ad Spend Waste

Retarget via owned email channel instead of relying on paid ads alone.

Stages

The IntentWave eCommerce Email Lifecycle

1. Discover: acquisition and list-building emails

Think of the first phase in the eCommerce lifecycle as meeting a new friend. Potential customers find you from a referral, social post, ad, or elsewhere and start to get to know you. If they like what they see (fingers crossed), they’ll sign up for your email list. You shouldn’t try to sell to them yet, just build the connection.


Your goal: Introduce people to your brand and collect first-party data you can use for future email personalization.

Types of emails to send:
  • List opt-in confirmation and email preferences

  • What to expect/short intro

  • Welcome offer (especially if that’s why they signed up!)

How to measure email success:
  • Signup conversion rate

  • Open rate

  • Click-through rate (CTR)

2. Welcome: intro and first purchase emails

Once subscribers are on your email list, you move them to their first sale. After subscribers have met your brand, you can start to work toward the first sale.


Your goal: help subscribers connect with your brand or products and drive urgency toward purchase.

Types of emails to send:
  • Brand intro series

  • Product education

  • Social proof/testimonials

  • First-purchase incentive

  • Personalization based on browse

  • Time-limited offers for first-time buyers

How to measure email success:
  • First purchase rate

  • Revenue per email (RPE)

  • Time to first purchase

  • Click-through rate (CTR)

  • Email read time/engagement

3. Recover: cart and browse abandonment emails

Not everyone buys on the first try, but with a targeted cart and browse abandonment strategy, you can save the sale. Cart and browse abandonment emails follow up with window shoppers or people who came *this* close to buying. You can either use a discount or offer to sweeten the deal, alert them to low stock, or simply remind them of exactly what they left behind.


Your goal: Get browsers and lookers to come back to your website to finish the purchase they started.

Types of emails to send:
  • Cart/browse reminder

  • Product photo and dynamic CTA

  • FOMO (“low stock”, reviews)

  • Secondary offer if no purchase

  • Reviews, FAQs, or low-stock warnings

How to measure email success:
  • Cart recovery rate

  • Revenue per email

  • Conversion rate

4. Grow: post-purchase and upsell emails

What’s better than a buyer? A repeat buyer. Showing customers what else they can do with your brand and keeping them up to date with the latest drops keeps the good times going. Personalized content can promote related items, or you can upsell them on add-ons or larger items.


Your goal: Smooth out boom and bust sales cycles with higher repeat purchase rates.

Types of emails to send:
  • Order confirmation

  • Personalized product recommendations

  • Thank you and review request

  • Product tips/how-tos

  • Upsell/cross-sell

  • Loyalty invitation

  • Review requests

How to measure email success:
  • Repeat purchase rate

  • Review conversion rate

  • Avg order value (AOV) uplift

5. Reward: VIP, loyalty, and referral emails

Loyalty programs and VIP discounts reward your best customers, and referral programs encourage them to share your brand with others. Reward emails and loyalty programs give you a chance to show gratitude to your most engaged subscribers and buyers.


Your goal: Incentivize engagement with rewards, offers, or discounts.

Types of emails to send:
  • Tier progress updates

  • Birthday/anniversary perks

  • Referral program invitations

  • Personalized milestone emails

  • Exclusive access to product drops, events, or early sales based on customer tier or purchase history

How to measure email success:
  • Referral conversion rate

  • VIP retention

  • Churn rate

6. Reignite: re-engagement and winback emails

Sometimes, subscribers and customers go quiet. Re-engagement emails are a reminder to come back around, but if they don’t re-engage, then you can remove them for a tidy and active email list.


Your goal: Identify who’s drifting and give them a reason to return.

Types of emails to send:
  • “We miss you” winback offers

  • Personalized recommendations

  • Last chance re-subscribe prompts

How to measure email success:
  • Re-engagement rate

  • Unsubscribe rate

For maximum effect…

Choose data that matches your objective

Recency, Frequency, Spend

Adjust timing and urgency based on how often a customer buys.

Leverage Category Interests

Feature products from the categories each customer browses most.

Personalize by Location

Show local promos, weather-relevant products, and shipping cutoffs.

Reward High-Value Customers

Offer VIP perks and early access to customers with high lifetime value.

Target Lapsed Buyers

Use stronger offers or incentives for customers who haven’t purchased recently.

Highlight Preferred Products

Reorder email content to match each customer’s browsing and buying patterns.

Campaign Option 1

Abandoned Product Incentive

Use behavioral cues to re-engage warm traffic with a personalized discount based on their product interest.

Expected Results (30 Days)

~35–45% open rate, ~6% click rate, ~3–5% conversion

Other Tips

Sync with product view or cart abandon data. Personalization (product name, viewed categories) improves recall and relevance.

FAQ's

FAQ's

FAQ's

Answers to your IntentWave Marketing Questions

WIl my inbox health be protected?

Yes. IntentWave only delivers fully hygiened, verified email addresses. Every contact is consent-based and validated before it reaches your CRM, reducing bounce rates, protecting sender reputation, and ensuring your emails land in the inbox—not spam.

How quickly can I see results?
Can IntentWave integrate with my existing CRM and email platform?
How does IntentWave ensure my campaigns stay compliant?
Is this only for eCommerce/Home Service businesses?
WIl my inbox health be protected?

Yes. IntentWave only delivers fully hygiened, verified email addresses. Every contact is consent-based and validated before it reaches your CRM, reducing bounce rates, protecting sender reputation, and ensuring your emails land in the inbox—not spam.

How quickly can I see results?
Can IntentWave integrate with my existing CRM and email platform?
How does IntentWave ensure my campaigns stay compliant?
Is this only for eCommerce/Home Service businesses?
WIl my inbox health be protected?

Yes. IntentWave only delivers fully hygiened, verified email addresses. Every contact is consent-based and validated before it reaches your CRM, reducing bounce rates, protecting sender reputation, and ensuring your emails land in the inbox—not spam.

How quickly can I see results?
Can IntentWave integrate with my existing CRM and email platform?
How does IntentWave ensure my campaigns stay compliant?
Is this only for eCommerce/Home Service businesses?

Campaign Option 2

Product Value Education + Social Proof

Build trust and credibility by educating the buyer and showcasing other happy customers.

Expected Results (30 Days)

~25–30% open rate, ~3% click rate, ~1–2% conversion

Other Tips

Works well for higher-ticket or complex products. Use structured info, stats, and real photos to back up claims.

Campaign Option 3

Flash Sale / Scarcity-Driven Push

Drive urgency with a short, time-bound offer that plays into buyer FOMO and seasonal timing.

Expected Results (30 Days)

~40–50% open rate, ~8% click rate, ~4–6% conversion

Other Tips

Time emails around weekends or payday windows. Add a countdown timer in-email or on landing page. Pre-warm audience before flash day.