"IntentWave doesn’t just grow your list — it delivers real, verified, consent-based leads captured directly from your site’s visitors."
Sophia Reed
Founder, NexaTech
Why Email + IntentWave Works for eCommerce
First-Party Data
Every lead is GDPR/CCPA compliant.
Real Behavior Signals
Segment based on what they viewed, when they viewed it, and how they engaged.
Reduced Ad Spend Waste
Retarget via owned email channel instead of relying on paid ads alone.
Stages
The IntentWave eCommerce Email Lifecycle
1. Discover: acquisition and list-building emails
Think of the first phase in the eCommerce lifecycle as meeting a new friend. Potential customers find you from a referral, social post, ad, or elsewhere and start to get to know you. If they like what they see (fingers crossed), they’ll sign up for your email list. You shouldn’t try to sell to them yet, just build the connection.
Your goal: Introduce people to your brand and collect first-party data you can use for future email personalization.
Types of emails to send:
List opt-in confirmation and email preferences
What to expect/short intro
Welcome offer (especially if that’s why they signed up!)
How to measure email success:
Signup conversion rate
Open rate
Click-through rate (CTR)
2. Welcome: intro and first purchase emails
Once subscribers are on your email list, you move them to their first sale. After subscribers have met your brand, you can start to work toward the first sale.
Your goal: help subscribers connect with your brand or products and drive urgency toward purchase.
Types of emails to send:
Brand intro series
Product education
Social proof/testimonials
First-purchase incentive
Personalization based on browse
Time-limited offers for first-time buyers
How to measure email success:
First purchase rate
Revenue per email (RPE)
Time to first purchase
Click-through rate (CTR)
Email read time/engagement
3. Recover: cart and browse abandonment emails
Not everyone buys on the first try, but with a targeted cart and browse abandonment strategy, you can save the sale. Cart and browse abandonment emails follow up with window shoppers or people who came *this* close to buying. You can either use a discount or offer to sweeten the deal, alert them to low stock, or simply remind them of exactly what they left behind.
Your goal: Get browsers and lookers to come back to your website to finish the purchase they started.
Types of emails to send:
Cart/browse reminder
Product photo and dynamic CTA
FOMO (“low stock”, reviews)
Secondary offer if no purchase
Reviews, FAQs, or low-stock warnings
How to measure email success:
Cart recovery rate
Revenue per email
Conversion rate
4. Grow: post-purchase and upsell emails
What’s better than a buyer? A repeat buyer. Showing customers what else they can do with your brand and keeping them up to date with the latest drops keeps the good times going. Personalized content can promote related items, or you can upsell them on add-ons or larger items.
Your goal: Smooth out boom and bust sales cycles with higher repeat purchase rates.
Types of emails to send:
Order confirmation
Personalized product recommendations
Thank you and review request
Product tips/how-tos
Upsell/cross-sell
Loyalty invitation
Review requests
How to measure email success:
Repeat purchase rate
Review conversion rate
Avg order value (AOV) uplift
5. Reward: VIP, loyalty, and referral emails
Loyalty programs and VIP discounts reward your best customers, and referral programs encourage them to share your brand with others. Reward emails and loyalty programs give you a chance to show gratitude to your most engaged subscribers and buyers.
Your goal: Incentivize engagement with rewards, offers, or discounts.
Types of emails to send:
Tier progress updates
Birthday/anniversary perks
Referral program invitations
Personalized milestone emails
Exclusive access to product drops, events, or early sales based on customer tier or purchase history
How to measure email success:
Referral conversion rate
VIP retention
Churn rate
6. Reignite: re-engagement and winback emails
Sometimes, subscribers and customers go quiet. Re-engagement emails are a reminder to come back around, but if they don’t re-engage, then you can remove them for a tidy and active email list.
Your goal: Identify who’s drifting and give them a reason to return.
Types of emails to send:
“We miss you” winback offers
Personalized recommendations
Last chance re-subscribe prompts
How to measure email success:
Re-engagement rate
Unsubscribe rate
For maximum effect…
Choose data that matches your objective
Recency, Frequency, Spend
Adjust timing and urgency based on how often a customer buys.
Leverage Category Interests
Feature products from the categories each customer browses most.
Personalize by Location
Show local promos, weather-relevant products, and shipping cutoffs.
Reward High-Value Customers
Offer VIP perks and early access to customers with high lifetime value.
Target Lapsed Buyers
Use stronger offers or incentives for customers who haven’t purchased recently.
Highlight Preferred Products
Reorder email content to match each customer’s browsing and buying patterns.
Campaign Option 1
Abandoned Product Incentive
Use behavioral cues to re-engage warm traffic with a personalized discount based on their product interest.
Expected Results (30 Days)
~35–45% open rate, ~6% click rate, ~3–5% conversion
Other Tips
Sync with product view or cart abandon data. Personalization (product name, viewed categories) improves recall and relevance.
Answers to your IntentWave Marketing Questions
Campaign Option 2
Product Value Education + Social Proof
Build trust and credibility by educating the buyer and showcasing other happy customers.
Expected Results (30 Days)
~25–30% open rate, ~3% click rate, ~1–2% conversion
Other Tips
Works well for higher-ticket or complex products. Use structured info, stats, and real photos to back up claims.
Campaign Option 3
Flash Sale / Scarcity-Driven Push
Drive urgency with a short, time-bound offer that plays into buyer FOMO and seasonal timing.
Expected Results (30 Days)
~40–50% open rate, ~8% click rate, ~4–6% conversion
Other Tips
Time emails around weekends or payday windows. Add a countdown timer in-email or on landing page. Pre-warm audience before flash day.