eCommerce
Start your eCommerce Campaign!
Start your eCommerce Campaign!
Highlight Urgency
Friendly, Trust-Building Tone
Offer Clear Value
Campaign Option 1
Abandoned Product Incentive
Use behavioral cues to re-engage warm traffic with a personalized discount based on their product interest.
Email 1 – Day 1: Personalized Incentive Offer
Forgot something? Here’s 10% off just for you
Body
Hi [First Name],
Looks like you were checking out [Product Name] - and we get it, sometimes life interrupts a good shopping moment.
We wanted to make it easier for you to pick up where you left off. Here's a personal code for 10% off - just in case you're still thinking about it:
Your code: BACK10
[Return to Cart]It’s good for the next 48 hours. If you have questions or want help choosing, we’re here for that too.
See you soon,
[Brand Name] Support TeamEmail 2 – Day 4: Benefit Reminder
Still eyeing [Product Name]? This might help…
Body
Hi [First Name],
A lot of customers love [Product Name] for one big reason: it [highlight benefit].
Whether you’re buying for yourself or someone else, now’s a great time to try it out.
That 10% code is still valid - just for a little while longer: [Use BACK10 Before It Expires]
Let us know if you want help picking the right size, color, or bundle.
Best,
[Brand Name]Email 3 – Day 7: Last Call Offer
Last chance: your 10% off code expires tonight
Body
Hi [First Name],
Just a heads-up - your personal discount for [Product Name] expires tonight.
If it’s still on your mind, now’s the best time to grab it before it’s gone: [Use Code BACK10 Now]
Appreciate you checking us out, and we’re here whenever you’re ready.
All the best,
[Brand Name] TeamEmail 1 – Day 1: Personalized Incentive Offer
Forgot something? Here’s 10% off just for you
Body
Hi [First Name],
Looks like you were checking out [Product Name] - and we get it, sometimes life interrupts a good shopping moment.
We wanted to make it easier for you to pick up where you left off. Here's a personal code for 10% off - just in case you're still thinking about it:
Your code: BACK10
[Return to Cart]It’s good for the next 48 hours. If you have questions or want help choosing, we’re here for that too.
See you soon,
[Brand Name] Support TeamEmail 2 – Day 4: Benefit Reminder
Still eyeing [Product Name]? This might help…
Body
Hi [First Name],
A lot of customers love [Product Name] for one big reason: it [highlight benefit].
Whether you’re buying for yourself or someone else, now’s a great time to try it out.
That 10% code is still valid - just for a little while longer: [Use BACK10 Before It Expires]
Let us know if you want help picking the right size, color, or bundle.
Best,
[Brand Name]Email 3 – Day 7: Last Call Offer
Last chance: your 10% off code expires tonight
Body
Hi [First Name],
Just a heads-up - your personal discount for [Product Name] expires tonight.
If it’s still on your mind, now’s the best time to grab it before it’s gone: [Use Code BACK10 Now]
Appreciate you checking us out, and we’re here whenever you’re ready.
All the best,
[Brand Name] TeamEmail 1 – Day 1: Personalized Incentive Offer
Forgot something? Here’s 10% off just for you
Body
Hi [First Name],
Looks like you were checking out [Product Name] - and we get it, sometimes life interrupts a good shopping moment.
We wanted to make it easier for you to pick up where you left off. Here's a personal code for 10% off - just in case you're still thinking about it:
Your code: BACK10
[Return to Cart]It’s good for the next 48 hours. If you have questions or want help choosing, we’re here for that too.
See you soon,
[Brand Name] Support TeamEmail 2 – Day 4: Benefit Reminder
Still eyeing [Product Name]? This might help…
Body
Hi [First Name],
A lot of customers love [Product Name] for one big reason: it [highlight benefit].
Whether you’re buying for yourself or someone else, now’s a great time to try it out.
That 10% code is still valid - just for a little while longer: [Use BACK10 Before It Expires]
Let us know if you want help picking the right size, color, or bundle.
Best,
[Brand Name]Email 3 – Day 7: Last Call Offer
Last chance: your 10% off code expires tonight
Body
Hi [First Name],
Just a heads-up - your personal discount for [Product Name] expires tonight.
If it’s still on your mind, now’s the best time to grab it before it’s gone: [Use Code BACK10 Now]
Appreciate you checking us out, and we’re here whenever you’re ready.
All the best,
[Brand Name] TeamEmail 1 – Day 1: Personalized Incentive Offer
Forgot something? Here’s 10% off just for you
Body
Hi [First Name],
Looks like you were checking out [Product Name] - and we get it, sometimes life interrupts a good shopping moment.
We wanted to make it easier for you to pick up where you left off. Here's a personal code for 10% off - just in case you're still thinking about it:
Your code: BACK10
[Return to Cart]It’s good for the next 48 hours. If you have questions or want help choosing, we’re here for that too.
See you soon,
[Brand Name] Support TeamEmail 2 – Day 4: Benefit Reminder
Still eyeing [Product Name]? This might help…
Body
Hi [First Name],
A lot of customers love [Product Name] for one big reason: it [highlight benefit].
Whether you’re buying for yourself or someone else, now’s a great time to try it out.
That 10% code is still valid - just for a little while longer: [Use BACK10 Before It Expires]
Let us know if you want help picking the right size, color, or bundle.
Best,
[Brand Name]Email 3 – Day 7: Last Call Offer
Last chance: your 10% off code expires tonight
Body
Hi [First Name],
Just a heads-up - your personal discount for [Product Name] expires tonight.
If it’s still on your mind, now’s the best time to grab it before it’s gone: [Use Code BACK10 Now]
Appreciate you checking us out, and we’re here whenever you’re ready.
All the best,
[Brand Name] Team
Expected Results (30 Days)
~35–45% open rate, ~6% click rate, ~3–5% conversion
Other Tips
Sync with product view or cart abandon data. Personalization (product name, viewed categories) improves recall and relevance.
Campaign Option 2
Product Value Education + Social Proof
Build trust and credibility by educating the buyer and showcasing other happy customers.
Email 1 – Day 1: Product Highlight + Why It’s Loved
Why [Product Name] keeps selling out
Body
Hi [First Name],
You recently checked out [Product Name] - and you’re not alone. It's one of our most popular products, and for good reason:
• Designed to [main benefit]
• Backed by [relevant stat or use case]
• Trusted by over [#] customers this year aloneSee why it’s worth a second look:
[View Product Reviews + Details]Still got questions? We’re happy to help.
– [Brand Name] Team
Email 2 – Day 5: Real Customer Success Story
“[Short customer quote]” – A customer story worth reading
Body
Hi [First Name],
Sometimes it helps to hear from someone who’s been there. Here’s what [Customer First Name] had to say after trying [Product Name]:
“I had my doubts, but [Product Name] genuinely made a difference for me. It does exactly what it promises - and more.”
You can see more stories and how others are using it here:
👉 [Browse Reviews]Hope this helps,
[Brand Name] SupportEmail 3 – Day 10: Invite to Engage Further
Questions about [Product Name]?
Body
Hi [First Name],
We wanted to follow up - if you’re still on the fence about [Product Name], we’d be happy to help. Whether it’s materials, use cases, or comparisons, just ask.
You can reach us anytime or check out FAQs and customer videos here:
👉 [See More About the Product]Appreciate you checking us out. Hope to have you as part of the [Brand Name] community soon.
– [Team Name or Signature]
Email 1 – Day 1: Product Highlight + Why It’s Loved
Why [Product Name] keeps selling out
Body
Hi [First Name],
You recently checked out [Product Name] - and you’re not alone. It's one of our most popular products, and for good reason:
• Designed to [main benefit]
• Backed by [relevant stat or use case]
• Trusted by over [#] customers this year aloneSee why it’s worth a second look:
[View Product Reviews + Details]Still got questions? We’re happy to help.
– [Brand Name] Team
Email 2 – Day 5: Real Customer Success Story
“[Short customer quote]” – A customer story worth reading
Body
Hi [First Name],
Sometimes it helps to hear from someone who’s been there. Here’s what [Customer First Name] had to say after trying [Product Name]:
“I had my doubts, but [Product Name] genuinely made a difference for me. It does exactly what it promises - and more.”
You can see more stories and how others are using it here:
👉 [Browse Reviews]Hope this helps,
[Brand Name] SupportEmail 3 – Day 10: Invite to Engage Further
Questions about [Product Name]?
Body
Hi [First Name],
We wanted to follow up - if you’re still on the fence about [Product Name], we’d be happy to help. Whether it’s materials, use cases, or comparisons, just ask.
You can reach us anytime or check out FAQs and customer videos here:
👉 [See More About the Product]Appreciate you checking us out. Hope to have you as part of the [Brand Name] community soon.
– [Team Name or Signature]
Email 1 – Day 1: Product Highlight + Why It’s Loved
Why [Product Name] keeps selling out
Body
Hi [First Name],
You recently checked out [Product Name] - and you’re not alone. It's one of our most popular products, and for good reason:
• Designed to [main benefit]
• Backed by [relevant stat or use case]
• Trusted by over [#] customers this year aloneSee why it’s worth a second look:
[View Product Reviews + Details]Still got questions? We’re happy to help.
– [Brand Name] Team
Email 2 – Day 5: Real Customer Success Story
“[Short customer quote]” – A customer story worth reading
Body
Hi [First Name],
Sometimes it helps to hear from someone who’s been there. Here’s what [Customer First Name] had to say after trying [Product Name]:
“I had my doubts, but [Product Name] genuinely made a difference for me. It does exactly what it promises - and more.”
You can see more stories and how others are using it here:
👉 [Browse Reviews]Hope this helps,
[Brand Name] SupportEmail 3 – Day 10: Invite to Engage Further
Questions about [Product Name]?
Body
Hi [First Name],
We wanted to follow up - if you’re still on the fence about [Product Name], we’d be happy to help. Whether it’s materials, use cases, or comparisons, just ask.
You can reach us anytime or check out FAQs and customer videos here:
👉 [See More About the Product]Appreciate you checking us out. Hope to have you as part of the [Brand Name] community soon.
– [Team Name or Signature]
Email 1 – Day 1: Product Highlight + Why It’s Loved
Why [Product Name] keeps selling out
Body
Hi [First Name],
You recently checked out [Product Name] - and you’re not alone. It's one of our most popular products, and for good reason:
• Designed to [main benefit]
• Backed by [relevant stat or use case]
• Trusted by over [#] customers this year aloneSee why it’s worth a second look:
[View Product Reviews + Details]Still got questions? We’re happy to help.
– [Brand Name] Team
Email 2 – Day 5: Real Customer Success Story
“[Short customer quote]” – A customer story worth reading
Body
Hi [First Name],
Sometimes it helps to hear from someone who’s been there. Here’s what [Customer First Name] had to say after trying [Product Name]:
“I had my doubts, but [Product Name] genuinely made a difference for me. It does exactly what it promises - and more.”
You can see more stories and how others are using it here:
👉 [Browse Reviews]Hope this helps,
[Brand Name] SupportEmail 3 – Day 10: Invite to Engage Further
Questions about [Product Name]?
Body
Hi [First Name],
We wanted to follow up - if you’re still on the fence about [Product Name], we’d be happy to help. Whether it’s materials, use cases, or comparisons, just ask.
You can reach us anytime or check out FAQs and customer videos here:
👉 [See More About the Product]Appreciate you checking us out. Hope to have you as part of the [Brand Name] community soon.
– [Team Name or Signature]
Expected Results (30 Days)
~25–30% open rate, ~3% click rate, ~1–2% conversion
Other Tips
Works well for higher-ticket or complex products. Use structured info, stats, and real photos to back up claims.
Campaign Option 3
Flash Sale / Scarcity-Driven Push
Drive urgency with a short, time-bound offer that plays into buyer FOMO and seasonal timing.
Email 1 – Day 1: Flash Sale Launch
24-Hour Flash Sale – Everything’s 20% Off
Body
Hi [First Name],
Just for the next 24 hours:
Everything at [Brand Name] is 20% off.No codes, no restrictions - just a quick thank-you for checking us out. If there’s something you had your eye on, now’s the moment to grab it: [Shop the Flash Sale Now]
But act fast - this deal’s over tomorrow.
Cheers,
[Brand Name]Email 2 – Day 3: Mid-Sale Reminder
Your 20% off ends tonight
Body
Hey [First Name],
Just wanted to make sure you didn’t miss our flash sale - 20% off everything ends at midnight.
We’re seeing things move quickly, so don’t wait if you had something in mind: 👉 [Grab Your Discount Before It’s Gone]
Thanks for stopping by,
[Brand Name]Email 3 – Day 5: Last-Minute Offer Wrap-Up
Final hours – 20% off ends in 3...2...1
Body
Hi [First Name],
Our flash sale wraps up in just a few hours - and this is your last chance to get 20% off sitewide.
Everything resets at midnight, so grab what you want while it’s still discounted: [Shop Final Hours Now]
See you soon,
[Brand Name]Email 1 – Day 1: Flash Sale Launch
24-Hour Flash Sale – Everything’s 20% Off
Body
Hi [First Name],
Just for the next 24 hours:
Everything at [Brand Name] is 20% off.No codes, no restrictions - just a quick thank-you for checking us out. If there’s something you had your eye on, now’s the moment to grab it: [Shop the Flash Sale Now]
But act fast - this deal’s over tomorrow.
Cheers,
[Brand Name]Email 2 – Day 3: Mid-Sale Reminder
Your 20% off ends tonight
Body
Hey [First Name],
Just wanted to make sure you didn’t miss our flash sale - 20% off everything ends at midnight.
We’re seeing things move quickly, so don’t wait if you had something in mind: 👉 [Grab Your Discount Before It’s Gone]
Thanks for stopping by,
[Brand Name]Email 3 – Day 5: Last-Minute Offer Wrap-Up
Final hours – 20% off ends in 3...2...1
Body
Hi [First Name],
Our flash sale wraps up in just a few hours - and this is your last chance to get 20% off sitewide.
Everything resets at midnight, so grab what you want while it’s still discounted: [Shop Final Hours Now]
See you soon,
[Brand Name]Email 1 – Day 1: Flash Sale Launch
24-Hour Flash Sale – Everything’s 20% Off
Body
Hi [First Name],
Just for the next 24 hours:
Everything at [Brand Name] is 20% off.No codes, no restrictions - just a quick thank-you for checking us out. If there’s something you had your eye on, now’s the moment to grab it: [Shop the Flash Sale Now]
But act fast - this deal’s over tomorrow.
Cheers,
[Brand Name]Email 2 – Day 3: Mid-Sale Reminder
Your 20% off ends tonight
Body
Hey [First Name],
Just wanted to make sure you didn’t miss our flash sale - 20% off everything ends at midnight.
We’re seeing things move quickly, so don’t wait if you had something in mind: 👉 [Grab Your Discount Before It’s Gone]
Thanks for stopping by,
[Brand Name]Email 3 – Day 5: Last-Minute Offer Wrap-Up
Final hours – 20% off ends in 3...2...1
Body
Hi [First Name],
Our flash sale wraps up in just a few hours - and this is your last chance to get 20% off sitewide.
Everything resets at midnight, so grab what you want while it’s still discounted: [Shop Final Hours Now]
See you soon,
[Brand Name]Email 1 – Day 1: Flash Sale Launch
24-Hour Flash Sale – Everything’s 20% Off
Body
Hi [First Name],
Just for the next 24 hours:
Everything at [Brand Name] is 20% off.No codes, no restrictions - just a quick thank-you for checking us out. If there’s something you had your eye on, now’s the moment to grab it: [Shop the Flash Sale Now]
But act fast - this deal’s over tomorrow.
Cheers,
[Brand Name]Email 2 – Day 3: Mid-Sale Reminder
Your 20% off ends tonight
Body
Hey [First Name],
Just wanted to make sure you didn’t miss our flash sale - 20% off everything ends at midnight.
We’re seeing things move quickly, so don’t wait if you had something in mind: 👉 [Grab Your Discount Before It’s Gone]
Thanks for stopping by,
[Brand Name]Email 3 – Day 5: Last-Minute Offer Wrap-Up
Final hours – 20% off ends in 3...2...1
Body
Hi [First Name],
Our flash sale wraps up in just a few hours - and this is your last chance to get 20% off sitewide.
Everything resets at midnight, so grab what you want while it’s still discounted: [Shop Final Hours Now]
See you soon,
[Brand Name]
Expected Results (30 Days)
~40–50% open rate, ~8% click rate, ~4–6% conversion
Other Tips
Time emails around weekends or payday windows. Add a countdown timer in-email or on landing page. Pre-warm audience before flash day.