Staying Compliant While Emailing Leads
Best practices
Ensure all outreach remains compliant with U.S. privacy laws and avoids triggering spam complaints or legal issues.
Clean Data
Only email contacts with confirmed consent and valid email addresses to avoid bounces.
Warming Domain
Use a properly warmed domain with healthy sending history to improve inbox rates.
Limit Volume
Avoid mass sends. Reach out in smaller batches to protect domain reputation.
Opt-Out Ready
Always include an unsubscribe link or clear way to opt out, even in personal-style emails.
The IntentWave Compliance Advantage
Every lead identified by IntentWave is based on a privacy-safe, consented interaction — but how you use that data still matters. This section covers best practices for staying compliant with email marketing laws like CAN-SPAM, GDPR, and TCPA, while still reaching out in a way that drives results. It’s your guide to turning interest into revenue without putting your brand or deliverability at risk.
Feature
Why It Matters
Banner-Based Opt-In
Visitors explicitly agree to be contacted
Timestamped Consent
Verifiable proof of opt-in and visit timing
No Form Required
Lower friction, higher opt-in rates
Auto Opt-Out Handling
Unsubscribes suppress future sends automatically
Protect your brand — and your inbox.
Missteps in outreach can lead to spam flags, legal issues, or deliverability damage. This section outlines what not to do when messaging identified visitors, and the key footer elements every email needs to stay compliant and credible.
Things to Avoid
Avoid actions that can harm your sender reputation or violate privacy laws — like messaging users without proper consent, sharing leads across clients, or ignoring unsubscribes and hard bounces.
Messaging visitors who didn’t opt in via the IntentWave banner
Reusing leads between brands or clients
Continuing emails after unsubscribes or hard bounces
Required Email Footer Elements
Every email must include basic identity and opt-out details: your name, company info, business address, and a one-click unsubscribe link. Including a privacy policy is optional, but helps build trust.
Your full name and company
Business address
One-click unsubscribe link
Best Practices for Compliant Emailing
Compliance isn’t just about avoiding fines — it’s about making sure your emails actually land in the inbox. This section covers the key rules that keep your outreach legal, trustworthy, and deliverable. Follow these practices to protect your sender reputation and build real engagement with your identified leads.
Include an Unsubscribe Link
Include a visible unsubscribe link in every email. It’s required by law and helps protect your domain reputation.
Use Transparent Sender Info
Use a real name, business domain, and physical address. Avoid burner emails or anything that looks misleading.
Stay Truthful in Subject & Body
Be truthful in your subject lines and body copy. Clearly state why you’re reaching out — no bait-and-switch.